Swish Appoints Anant Rastogi as Head of Brand
Quick-commerce startup Swish has hired Anant Rastogi, a former senior executive at Zepto, to lead its brand strategy and consumer engagement. Rastogi brings experience from previous roles at Zepto, Tata Consumer Products, and IndiaMART.
Aggregated from 3 sources · Updated 26 Aug 2026, 03:12 UTC (UTC)
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Facts (8)
- Established
Quick-commerce startup Swish appointed Anant Rastogi as its new Head of Brand.
- Established
Anant Rastogi previously held multiple leadership roles at Zepto, including Senior Director of Brand.
- Established
At Swish, Rastogi is tasked with leading brand strategy, marketing communications, and consumer engagement initiatives.
- Established
Rastogi's career history includes roles at Tata Consumer Products and brand marketing positions at IndiaMART.
- Established
The appointment was reported as occurring in June 2026.
- EmergingNiche Signal
Swish is a food delivery application based in Bengaluru, India.
- EmergingNiche Signal
Rastogi spent approximately four years at Zepto before joining Swish.
- AttributionNiche Signal
Rastogi announced his new role at Swish via a LinkedIn post, thanking Aniket Shah, Ujjwal Sukheja, and Saran S for the opportunity.